You built a good reputation in the community with your sign business. You offer great customer service, and you know your clients by name. But while customer relations are important, customers also invite the possibility of risk.
What happens if a sign doesn’t produce the results a customer expected; what if the sign damages the customers building; what if the local sign code changed mid production; or the municipality has a problem with the sign you just sold or installed? Is there a lawsuit brewing?
Managing risks before they turn into problems is the best way to control costs and keep things …