Before getting into this amusing story, let me first outline why reducing overall screening cost is so important. The world of printing in recent times has become fearfully more competitive for a variety of reasons. Offset has taken a major hit, for instance, as inkjet publishing and an abundant of electronic alternatives and handheld devices have made great inroads into their traditional territory. Consequently, offset clamors with open arms and now readily embraces smaller quantities than previously, largely to keep the presses turning over to stay in business.