In order to have a successful relationship with your print buyer, there are certain “dos” to foster a solid partnership. Perhaps more important, however, are the “don’ts” that should never be forgotten. In my many years as a print buyer for the industry as well as for SGIA, I have come across countless printers that could have kept my business if they had avoided the dreaded don’ts. Here are my top eight — and how to avoid them:
1. Don’t Respond
The golden rule of sales is: “Never say ‘no’ to the customer.” But there is something worse — saying nothing.
On average, at least …