Consumer demands for fast fashion aren’t new, dating back to the 1800s around the time of the industrial revolution. The advent of the sewing machine enabled faster development of ready-made clothing that could be customized to fit the wearer; garments were made and sold at higher volumes and for less cost. Local dressmakers and couturiers equipped with the latest technology collaborated with women who would visit their shops for a new church dress or gown for the gala. In a fraction of the time once required, a custom-fit garment could be developed and tailored just for the occasion.