I continuously encourage companies to develop and integrate sustainable business practices into their operations. If I polled them all, they would say that the number one reason they have started down this path is market differentiation. They want to be able to raise their hand and say “Pick me! I am sustainable!” They have done all the right things and gained certication from the Sustainable Green Printing Partnership Program (SGP). They wonder why no one is picking them. And, most importantly, they do not see any return on their investment.