Campaigns that involve cutsheet collateral and wide-format signage have long been common, but as equipment costs and simplicity barriers to entry have lowered, signage shops and commercial printers are increasingly adopting both technology capabilities. When devices with different capabilities are thrown into the mix, outsourcing costs go down but workflow complexity goes up. When that happens, one of the most important parts of a campaign — color consistency — can fall by the wayside. If your direct mail piece nails Coca-Cola red but your billboard color is off, the campaign — and more …