Gigantic Color Reveals New Branding

Dallas-based print and installation leader adopts evolved brand identity and messaging DALLAS (April 17, 2018) – With a new year comes a refreshing feel from Dallas-based Gigantic Color – inspired by the branding of parent company and marketing services collective, Phase 3 Marketing and Communications. The design, print and installation services team at Gigantic Color announces its rebrand today. Acquired by Phase 3, an Atlanta-based company, in 2012, Gigantic Color remains a small- and large-format print innovator throughout the Southwest, delivering cutting-edge solutions and dynamic results for clients of all industries through a consultative approach and best-in-class digital printing technology. Troy McGinnis has led the Dallas team for 26 years and now oversees all print operations as executive vice president of print and marketing logistics – managing the Atlanta, Dallas and newly acquired New Jersey facilities, spearheading all print and installation efforts for customers in these cities in addition to projects from Phase 3’s Charleston, Charlotte and Nashville offices. Undergoing a purposeful shift in the ability to help businesses thrive, Phase 3 is defined by a robust set of services – with six distinguishing Centers – to cover the entire spectrum of marketing excellence. In order to continue showcasing the evolution of the company in its entirety, Gigantic Color unveils its substantial makeover with a new brand identity, story and website, representative of the empowering energy print creates. “To say it’s been a landmark few years is an understatement,” says McGinnis. “Since 2016, we upgraded Dallas facilities and expanded our output capabilities tenfold, followed by bringing our PR division here and purchasing some of the most advanced, state-of-the-art printers in the industry for both of our production anchors. Now, in our 30th year, we roll out an updated brand identity reflecting who we are today, our service offerings and the power of thoughtful print, fabrication and installation.” “Recent growth in all six Centers of Excellence would not have been possible without our individual leaders and strategic acquisitions,” says Ken Holsclaw – president of Phase 3. “To know we’ve entered 2018 with this step, I look forward to the remainder of the year ahead and am both proud and grateful for the united effort and dedication to this company.” Gigantic Color’s industry experts help visually connect, attract and convert customers with solutions that make brands feel fresh and experiential. A progressive marketing supply chain and logistical reach bring it all together – from ideation to execution, Gigantic Color and Phase 3 empower thousands of companies each year with the highest quality, custom visual solutions. Check out Gigantic Color’s new website by visiting www.giganticcolor.com. ABOUT PHASE 3 MARKETING AND COMMUNICATIONS Founded in 2001, with offices in Atlanta, Charleston, Charlotte, Dallas, Nashville and Fairfield, NJ, Phase 3 Marketing and Communications is a leading provider of marketing services and solutions from IDEATION to EXECUTION to corporations throughout the United States. Phase 3 is a marketing services collective offering six Centers of Excellence: Branding, Marketing, Digital, Public Relations, Print and Marketing Logistics. Headquartered in Atlanta, the firm is recognized annually as a top 20 marketing services firm by the Atlanta Business Chronicle. Additional accolades include 6th place on the list of Best Places to Work by the Charlotte Business Journal, as well as the no. 202 printer in North America by the flagship Printing Impressions 400. For more information, visit us at: www.phase3mc.com, or join the conversation on Facebook, Instagram, LinkedIn and Twitter. ABOUT GIGANTIC COLOR Founded in 1988 in Dallas, Texas, Gigantic Color is a regional leader in marketing solutions, providing design, print and installation services. Ranking ninth in Wide-Format Imaging's 2013 Top 40 Shops, the print company has become the industry standard for gargantuan ideas delivered and installed through the company’s single source creative solutions.  Gigantic Color is able to provide comprehensive services at every step along the marketing continuum. Its offerings include creative, digital and offset printing, graphic design, marketing strategy, warehousing and distribution, web-to-print procurement and web/interactive services. For more information, visit www.giganticcolor.com or join the conversation on Facebook and LinkedIn.