On Saturday, April 27, at Talladega Superspeedway, Richard Childress Racing (RCR) pro driver Tyler Reddick — his No. 2 Chevrolet sporting a full Roland wrap — crossed the finish line 1.27 seconds ahead of the runner-up to win the NASCAR MoneyLion 300 Xfinity Series race.
It was a thrilling finish that put not only RCR and Reddick in the winner’s circle, but Roland as well. While the RCR Graphics Center crew uses Roland wide-format printers to wrap its race cars and support vehicles, the Roland wrap makes an appearance once or twice over the course of a season.
Having the Roland logo and colors associated with a high-profile NASCAR win generated national media exposure as well as excitement among Roland staffers and Roland-using NASCAR fans worldwide. The RCR Graphics Center, a 2,500-square-foot facility located on RCR’s expansive Welcome, N.C., campus, uses its Roland inkjets to wrap more than 420 RCR race cars and support vehicles per year.
It was a thrilling finish that put not only RCR and Reddick in the winner’s circle, but Roland as well. While the RCR Graphics Center crew uses Roland wide-format printers to wrap its race cars and support vehicles, the Roland wrap makes an appearance once or twice over the course of a season.
Having the Roland logo and colors associated with a high-profile NASCAR win generated national media exposure as well as excitement among Roland staffers and Roland-using NASCAR fans worldwide. The RCR Graphics Center, a 2,500-square-foot facility located on RCR’s expansive Welcome, N.C., campus, uses its Roland inkjets to wrap more than 420 RCR race cars and support vehicles per year.