Magnifi•Sense Shines
The winning poster series was a marketing promotional piece enhanced using Magnifi•Sense (StoneHouse’s service using the Scodix foil and spot UV digital press). The underlying posters were first printed on an HP Indigo 12000 digital press, and then embellished using a creative variety of foils and spot UVs (ultra-shiny polymer) on the Scodix press. The series showcased the design boundaries that can be pushed using digital enhancements that do not require traditional foil dies and analog techniques.
"We believe that the Scodix Ultra2 Pro is a valuable asset for our clients to add to their marketing strategies," said Brian Mortensen, VP Sales/Marketing for StoneHouse. Mortensen noted that currently StoneHouse is the only company in their region to offer the Scodix technology, giving them another obvious and decisive edge over the competition. “Everyone who has seen it has liked the capability, and the fact that they don’t have to buy custom dies to do any foil. It’s not a hard sell to get them to try it.”
“Our monthly marketing promotions are a top priority to educate our clients about StoneHouse’s capabilities and technology advances,” said Whitney VanHeuvelen, VP Communications for StoneHouse Marketing, “We are pleased that our advertising and design efforts were acknowledged in a professional and independent industry competition.”
About the ADDYs
The ADDYs is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF club (American Advertising Federation Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Conducted annually by the AAF, the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets.
At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry.