The latest Color-Logic case study — detailing how Wallace Carlson Printing of Minnetonka, Minn., relies on the Color-Logic Process Metallic Color System software to diversify its business — is available by request from the company and may be downloaded from the Color-Logic website. In the case study, Wallace Carlson COO Charlie Cox describes the use of his prize-winning Color-Logic swatch book in their marketing efforts.
Commenting on the case study, Color-Logic Director of Sales and Marketing Mark Geeves said, "Wallace Carlson is an excellent example of how Color-Logic benefits printers, particularly those desiring to differentiate themselves from their competition. By incorporating Color-Logic into their product offerings, Wallace Carlson provides agencies and graphic designers with a reliable and predictable means of quickly creating metallic embellishments."
Commenting on the case study, Color-Logic Director of Sales and Marketing Mark Geeves said, "Wallace Carlson is an excellent example of how Color-Logic benefits printers, particularly those desiring to differentiate themselves from their competition. By incorporating Color-Logic into their product offerings, Wallace Carlson provides agencies and graphic designers with a reliable and predictable means of quickly creating metallic embellishments."