PRINTING United User Experience Changes the Landscape of Traditional Meetings and Events

Written November 19, 2019

Categories: AD News, Apparel Decoration, Commercial Printing, CP News, Digital Packaging, Digital Textile, DP News, DT News, FP News, Functional Printing, GP News, Graphics Production, Press Release, SGIA Press Releases, SM News, Supplier & Manufacturer

For Immediate Release
November 19, 2019
Contact: Amanda Kliegl, SGIA
703-359-1365
akliegl@sgia.org

New platform is part of a three-tiered, comprehensive event offering that will debut at PRINTING United 2020 in Atlanta


Fairfax, Va. and Philadelphia — PRINTING United User Experience (PRINTING United UX), a new, multifaceted event experience powered by PRINTING United, will make its debut alongside PRINTING United 2020 at the Georgia World Congress Center October 21 - 23. PRINTING United UX is part of a three-tiered model that allows companies to maximize their investments in PRINTING United and BRAND United by hosting a complete packaged event/meeting alongside the event that has changed the face of the printing industry.

PRINTING United just held its inaugural show in Dallas on October 23 - 25, where industry professionals representing all market segments came together under one roof to experience educational sessions and next-level technology and product debuts on a sold-out show floor.

BRAND United took place concurrently with PRINTING United on the first two days of the expo. This comprehensive program was designed specifically to further educate designers, print buyers, marketers and agencies about various omnichannel strategies and the innovative print technologies that can be implemented at each stage of the customer journey to create a united brand experience.

PRINTING United President Mark J. Subers, and newly appointed EVP, Business Development, Frank Tueckmantel, are leading the development and execution of the highly sought-after PRINTING United UX model. The new platform will provide OEMs, industry groups and associations with a comprehensive, end-to-end customer engagement offering to fully maximize their on-site experience before, during and after PRINTING United.

“We had preliminary conversations during PRINTING United and were met with great interest and enthusiasm, so we are confident that we are onto something compelling here,” said Subers.

“PRINTING United UX was created to meet market demand from companies looking to maximize their success and reach during PRINTING United and BRAND United,” he added. “We quickly recognized that companies are already spending a lot of time perfecting all aspects of their trade show presence, but they also want to reach out and engage customers on a personal level — and they don’t necessarily have the bandwidth to do it all. This program allows companies to leverage the platform so they can host an incredible event and concentrate on their expo floor experience while our team does the heavy lifting.”

“White Glove” Event Management Service and Early VIP PRINTING United Access

PRINTING United UX covers the complete meeting/event package — speakers, entertainment, food and beverage, transportation and event space — so participating companies can focus on their audience messaging.

Of significant value, those attending the PRINTING United UX will have early, VIP access to PRINTING United on opening day. With the tens of thousands of attendees waiting to get onto the show floor, each participating organization will be able to lead their group on the floor, allowing them to explore the technologies before the doors open to the regular attendees. This allows participating exhibitors to maximize the significant investment they have made in their booth experience and provide unprecedented access to key executives and highly sought-after technology, all for an intimate group.

“PRINTING United UX is the PRINTING United and BRAND United user experience platform that enables our partners, exhibitors, attendees and key stakeholders to hold an impressive meeting adjacent to the show and expand their ROI for the week during these high-impact events,” says Tueckmantel. “We have built a thorough, engaging model that will allow those participating to focus on what is most important — their customers. Each event will be seamless and awe-inspiring, with specialized components for all market segments.”

For more details on how to book PRINTING United UX for 2020, contact Frank Tueckmantel at 415-990-8985.

*Please click here to download a hi-res version of the logo in this release.

About PRINTING United
PRINTING United, in Atlanta in 2020, offers an expansive and comprehensive display of printing technologies and supplies, education, programming, and services. The inaugural show took place in Dallas on October 23 - 25, 2019, opening its doors to a sold-out show floor. For more information about the 2020 show, visit PRINTINGUnited.com.

About SGIA
Specialty Graphic Imaging Association (SGIA) is the premier printing and graphic arts trade organization that provides members with cutting edge resources, tools and education to promote growth and convergence into new market segments. SGIA members have unparalleled access to current industry information, trends and events including, but not limited to, PRINTING United in Atlanta on October 21 - 23, 2020. For more information, visit SGIA.org.

About NAPCO Media
NAPCO Media, owned by SGIA, is a business-to-business media company serving the printing & packaging, publishing, marketing, retail & non-profit, and promotional products market segments. Its mission is to build community between its audience and clients through integrated media programs, research, video services, events, marketing services and e-learning. For more information, visit napco.com.