ColDesi Launches an Industry-First Rewards Program for Customers

Written March 11, 2020

Categories: AD News, Apparel Decoration, News

ColDesi has launched its first-of-a-kind reward program to help its customers pay for their apparel decorating supplies and customization equipment purchases.

ColDesi+ Rewards is a loyalty program that assigns points for purchases made of the company's products, which can be redeemed for a variety of rewards. The rewards program is integrated within the company's supply division Colman and Company.

ColDesi reports that customers are being offered a value that no one else in the industry can match. "We don't just want to have customers; we want to have meaningful relationships with business owners," said Marc Vila, director of marketing for Colman and Company. "ColDesi+ Rewards is a way for us to give back to every customer. You don't have to be a big business to get huge benefits."

The rewards widget on the Colman and Company website reveals that customers can cash in points for dollars off coupons and free supplies, like EZ Peel Transfer Paper. The widget also shows rewards for free equipment like the Hotronix Fusion Heat Press. 

ColDesi+ Rewards is based on a VIP tier rewards system, so as you move up tiers, you gain more rewards. It's all easily managed on the widget on ColmanandCompany.com.  The company is also giving customers additional ways to earn points by offering incentives like friend referrals and social media sharing. 

Scott Colman, president of ColDesi, said, "ColDesi+ Rewards is about giving our customers a journey to follow as their business grows. You don't earn loyalty in a day; you earn loyalty day by day. Every interaction at ColDesi is about rewarding customers and giving them a great experience."

The company unveiled that rewards members in the highest two tiers, Elite Decorator and Industry Leader, will receive exclusive access to ColDesi Pro Decorator Webinars that include inside business tips and advice.

For more information on the rewards program, visit coldesi.com/coldesi-plus-rewards. To log in to a Colman and Company account or sign up, visit colmanandcompany.com.