Adding Value to Print

February 17, 2020 1:55 PM to 2:40 PM (Mountain Standard Time)

To differentiate themselves from the competition, print service providers are expanding value-added services to support digital printing. Providers are looking to expand ancillary services such as bindery, fulfillment, mailing and special effects printing to strength their digital printing offerings and to win new customers. 

Nathan’s presentation is based on results from a NAPCO research study of print providers and buyers. He'll explore key services provided to enhance digital printing and their influence on profitability; market demand for these services; print providers' methods of service delivery: in-house vs. outsourced; best approaches for marketing services; customers' understanding of value-added services;  pricing strategies and customers willingness to pay for print embellishments and ancillary services.




Nathan Safran
Vice President, Research
NAPCO Research