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SGIA

Specialty Graphic Imaging Association

How to win the Customer Experience Battle Using Your MIS

By the year 2020 customer experience (CX) will overtake price and product as the key brand differentiator according to a Walker study. In a world where we can mimic our competitors' marketing and prices in an instant, CX is the new competitive battlefield. This workshop would cover: why CX?, how to launch a CX improvement program, why and how your MIS should be your weapon of choice, plus key things you need to start doing right now.
Who Should Attend: 
Company Owners
Management Teams
Pre-press Team
Production Managers
Sales Managers
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