Smashing Expo Success in the ATL
Exhibitors showcased new technology, applications and stunning imaging innovation
The results are in, and this year’s SGIA Expo (Atlanta, November 4–6) redefined the meaning of success for specialty imaging. Each day, the more than 23,000 registered attendees lined up outside the Expo doors hoping to be among the first to hit the well-known SGIA red carpet. Whether they were walking through exhibitor booths or towards a ticketed educational session in the enormous GWCC hall B, the conversation was pumped up about the newest technology, applications and innovation available on the jam-packed show floor.
“[The SGIA Expo] is the ultimate trade show for the type of graphics and products that we can create and offer! We had a great time and got to see some of our favorite vendors, too.”
—Dali Wall Decals, 2015 Attendee Company
Technology Heats Up
The biggest names in the industry hosted worldwide debuts of new printer lines, the most high-tech inks and never-before-seen applications. Enormous wide-format printers were spitting out soft signage graphics at lightning speed in the Digital Textile Zone, while exhibitors at every turn were showing off how quickly their machine could finish a garment; displaying the most accurate color on a Coca-Cola banner; or showcasing the newest technique in dye sublimation. But the hum of the machines didn’t drown out the voices of eager buyers, and business deals were being made left and right.
“This is my 17th show, and it’s been one of the best. We’ve seen a lot of high-quality contacts come through and even some direct projects.”
—David Haas, Proell, Inc., 2015 Exhibitor
All Day Education
Ticketed educational sessions kicked off bright and early on Wednesday, November 4 — the first day of the Expo — where attendees filled the chairs to learn about their printing sector directly from the experts. The breakout hits were the first-ever Dream Teams, which featured panels of printing gurus who answered questions directly from the audience. Real printers brought realistic situations into the room, where industry leaders carefully considered each problem and provided insight and perspective about next steps. The Dream Teams included Graphic Business, Graphic Production, Garment Business, Garment Production and Digital Textile Graphics Production.
The Sustainability Zone, Digital Textile Zone and Garment Zone on the show floor featured free, no-spin presentations over the course of the Expo, where it was standing room only every hour, on the hour. Attendees got critical face time with community favorites as they listened to common challenges (and solutions!) of their imaging sectors, all while exploring featured products and machines inside the Zone.
Additional 2015 SGIA Expo Recap information is coming soon!