Expo Session Time:
Oct 12, 10:30 am
Expo Room Number:
In this seminar, we will discuss in detail why you should be looking at the personalized products, wide-format sublimation and the use of cut-and-sew to provide personalized and custom products to your customers. We will also discuss how to achieve these enhancements with tips and tricks to ease into the process by using contract production facilities and bridging the gap between large- and small-format. Use all of these tools together or separately! Your customers want the latest trend, but they want it in their colors with their name on it or even with their picture on it. Creating personalized products for your customers can be a hugely profitable segment of your business as a garment decorator, but the task of creating those products can be daunting. We will include a road map for getting into it yourself with the right equipment, setup and production. Lastly, we will explore managing expectations between you and your customer plus what you can do to add value to the process that will make you more money.
Who Should Attend:
Sessions at the 2017 SGIA Expo are subject to change.