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The Largest Printing Trade Show in North America. Period.

Digital Textile Printing in the Rising Promotional Products Industry

Session Code: 
S14
Expo Session Time: 
Oct 10, 2:30 pm
Expo Room Number: 
335
Promotional products are being positioned more and more, not as a pure product, but as part of the promotion buyer’s promotional and communications mix. High-speed information (the Internet, social media, etc.) gives audiences a choice about whether they wish to be exposed to mass advertising. Promotional products advertising has proven to be much more effective in its targeted and personalized approach. Due to its useful nature, promotional products tend to be kept and used, leading to voluntary repeated exposure, recognition and retention of the advertiser’s name and/or message.
Learn how textiles represent a significant part of this industry and digital printing introduce a new era to this part of the industry’s requirements and possibilities.
Expo Session Track: 
Garment Decoration
Graphics & Sign
Disclaimer: 
Sessions at the 2017 SGIA Expo are subject to change.
Ticket Required