Expo Session Time:
Oct 10, 10:30 am
Expo Room Number:
The world of commercial print has long been divided. On one side, there were the cutsheet printers; on the other, the wide-format shops. However, today’s campaigns frequently span multiple types of applications, and customers don’t want to run back and forth between multiple businesses to get their message out. They certainly don’t want to spend valuable time ensuring consistency between vendors. In this session, we’ll discuss how changing technologies — including hardware and the rise of latex inks — have made it easier for wide-format shops to embrace cutsheet and vice versa to create one-stop shops that can pursue new kinds of customers and grow existing relationships.
Who Should Attend:
Sessions at the 2017 SGIA Expo are subject to change.