Expo Session Time:
Oct 10, 10:30 am
Expo Room Number:
Though Pricing has been "tagged" as being one of the most difficult challenges faced by apparel decoration business owners, it’s really not as hard as it might seem. The key is developing a mindset that takes into account what the big picture is so that you can fully understand what it truly costs to generate an order. Then you can apply marketing strategies for working in appropriate margins that generate the profits you seek. This session will show the shop owner how to gather and analyze business data in order to generate a baseline cost for printing, which becomes the foundation for a legitimate pricing system for their business. The same concepts apply to virtually all decoration businesses including printers and embroiderers.
Who Should Attend:
Sessions at the 2016 SGIA Expo are subject to change.