Monday, October 9
SGIA Members: $49 ($65 starting September 13)
Non-members: $65 ($80 starting September 13)
Note: The SGIA Expo’s Expo + Education Pass does not include this special, half-day workshop.
Starting a business is easy, but maintaining and building it is hard. This half-day program, scheduled the afternoon before the SGIA Expo opens, is designed specifically for new businesses wanting to get off to a strong start and established businesses seeking to avoid growing pains. Your afternoon will feature four presentations, plus a wrap up.
168 Hours: Use it Wisely
Every person at every company has just 168 hours in a week. Thus, the choice is what they do with that time. In business, it is not that a person did not have time to do something, but instead did not MAKE time for bottom line activities. Are they are focused on the right things, and for the right reasons? Are they doing things the best way? The session will help you maximize time and create a "stop doing" list in addition to a "start doing" list. Maximize time each week and achieve higher levels of success and differentiation.
Establishing & Marketing Your Brand
Just being in business is not enough. In a competitive environment – regardless of the product areas you serve – you need to establish your company and be seen and recognized by current and prospective clients. Learn reliable strategies for building your brand and marketing your company, and start on the path toward increased profitability.
Launching A Strong Sales Effort
The three magic words in any sales strategy are appropriate, consistent and sustainable. Appropriate means the strategy addresses the realities of the marketplace. Consistent means it ensures that your salespeople put forth both quality and quantity of effort. Sustainable means management and motivation combine to reinforce and reward the behaviors that lead to success. This program will help you to build a strong foundation for an appropriate, consistent and sustainable sales effort.
Five Real-World Steps to Business Success
Big Ink CEO Tom Trutna has spent many years – and much sweat equity – making his business successful. In this thought-inspiring presentation, he will share five critical lessons he’s learned along his path to success, and he’ll share how his company transformed those lessons into strategies that helped deliver the company to its next level.
Summing it Up
This last half-hour of the program is a fast-moving Q&A session with all four speakers. Bring your essential business-focused questions, and receive thoughtful answers from our highly-qualified panel.