Expo Session Time:
Oct 10, 9:00 am
Expo Room Number:
Do you know your company’s core values and business drivers? Are you using them to make effective management decisions? Even if they are not written down, your company's core values are waiting to be identified and used to make the most critical decisions throughout your business — from hiring and firing employees to identifying and converting prospects. They hold the key to your market differentiation and, ultimately, your sales success. In this session, Tom Trutna, noted businessman, author, owner and visionary at BIG INK uses his real-life story of identifying and refining his company core values to help you find yours. He describes how these values came to life as he was delivering a large, new business pitch. Since then, those values have steered every aspect of his business, leading to better employees, operations, customer relations and sales.
Who Should Attend:
Sessions at the 2017 SGIA Expo are subject to change.