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Essential Small Business Strategies

Pre-Expo Half Day Session: Essential Small Business Strategies

Wednesday, October 17
1:00 pm–4:30 pm
Special Ticket Required*
Cost: Members $49, Non-Members $65 (Prices increase $16 starting September 20th)
Room: N115

*Buy your ticket when you register for the Expo. Expo + Education Pass is Sold Separately.

Designed specifically to meet the needs of new and small businesses, “Essential Small Business Strategies,” features action-oriented, thought-provoking presentations from a roster of business management experts in marketing, sales, management and more. Attend this informative half-day session the afternoon before the Expo opens to keep — or start — your business moving forward.

Here are the details:

Engaging Your Employees
Brian Adam, Olympus Group

Regardless of company size, keeping good employees is an ongoing challenge for business owners. Brian Adam — recognized by Glassdoor as one of the top 25 CEOs to work for in the US — shares 10 essential, achievable tips for keeping your employees engaged, and helps you understand the benefits of an committed workforce.

Launching a Strong Sales Effort
Dave Fellman, Dave Fellman & Associates

The three magic words in any sales strategy are appropriate, consistent and sustainable. Appropriate means the strategy addresses the realities of the marketplace. Consistent means it ensures that your salespeople put forth both quality and quantity of effort. Sustainable means management and motivation combine to reinforce and reward the behaviors that lead to success.

Establishing and Building Your Brand
Ryan Sauers, Sauers Consulting Services

Starting with the question, “Would you buy from you?” this presentation walks business owners though a self-evaluation process to help you see your business as it is today, and then to build or adjust your brand. Learn how to identify what you do best, then adjust the messaging of your businesses to share it effectively with the world.

Meeting Requirements … and Then Some
Marci Kinter, SGIA

Building on decades of experience helping business owners maximize and protect their businesses, SGIA's Marci Kinter provides a view into how regulatory requirements and sustainability-focused activities can help business owners get ahold of the chaos of business management, establish reliable procedures and realize a positive effect on their bottom lines.

Marketing Your Business Online
Aaron Montgomery, MontCo Consulting

This session presents a compelling argument for why an online marketing presence is important for your business, even if the return on investment is hard to measure. You’ll learn which social media channels might be right for you, plus marketing dos and don’ts for social media, and how to best analyze and test which channels are right for you.

All this, and we even throw in cookies and soft drinks at the mid-point! The price is right, and the content is critical. What better way to spend your time in Vegas the afternoon before the Expo opens!

Buy Your Ticket* When You Register for the Expo

*Not included in the Expo + Education Pass