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Specialty Graphic Imaging Association

Growing Your Business Smoothly in the Digital Economy


The key difference between the old industrial economy and the digital economy can be summed up as “the unit of one.” We’ve seen the trend in order size diminishing for over a decade. It is all moving to a unit of one, and this is what digital is all about. Once we acknowledge and accept the trend, it becomes possible to concern ourselves with the bigger macro principles. These key factors will determine our ongoing business success in the new economy, regardless of the technological tactics and implementations around them.