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SGIA

Specialty Graphic Imaging Association

Birth Pains of New International Color Standards

Ruff
Change is hard.” No doubt you have heard this all your life. Bron Wolf, one of my favorite production managers and screen print mentors, is all about driving change forward in process control training and in print facilities. As long as I can remember, Wolf has displayed a John Wayne graphic that reads, “Life is tough… It’s even tougher if you’re stupid.” I laugh every time I see that. Maybe I laugh because my father, Roy Ruff, used to say, “The difference in ignorance and stupid is: All of us are ignorant about certain things but we qualify for stupid when we are presented with indisputable evidence of doing things better and we choose to continue in what we are doing without changing.” Change is hard and it’s harder when we ignore proven and documented print standards.

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