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SGIA

Specialty Graphic Imaging Association

Would You Buy From You? Your Brand Makes the Difference

Sauers

Would you buy from you? Many people struggle when I ask this question. Their response is “I guess” or “maybe,” or the noncommittal “it depends.” Let’s make this simple: If you would not unequivocally and absolutely answer yes, then why would anyone else buy from you? 

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