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Specialty Graphic Imaging Association

The Can-Do Spirit: New Trends in Beer Consumption Open Up a Can of Opportunities


For beer drinkers of a certain generation, the idea of beer in cans has traditionally been fairly unpalatable. The beer inevitably picked up the taste of the aluminum, and “canned beer” was often synonymous with “bad beer.” However, this is decidedly 20th-century thinking —  and tasting. 

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