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Specialty Graphic Imaging Association

Augmented Reality, Augmented Revenue


The world of physical communication is changing in unprecedented and exciting ways, causing many stakeholders to reevaluate previous attitudes — especially when it comes to incorporating electronic content. Today, selling print or signs isn’t just about print or signs — but, truthfully, it never was. Selling is always about value. One of the most talked-about ways of adding value to print today is augmented reality (AR).

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