In her 10 years in the graphics industry, Reinhilde Alaert witnessed from close the impact of new technology in Newspapers and Sign&Display markets. From her start as Product Manager Equipment and Plates to Global Segment Manager Newspapers and now in Sign&Display markets at Agfa Graphics Headquarters, she took away best practices and recipes for success for printers and publishers in a highly competitive environment. In this role she travels the globe incessantly to meet with industry leaders and customers, where often the roadmap and enabling technologies are on the agenda of the day. Reinhilde has an engineering degree and MBA from the University of Leuven in Belgium. Before joining Agfa Graphics, she worked for chemical, semiconductor, electronics and ICT technology leaders.