Nathan Anderson joined the company in July of 2006 to create F&M's first small quantity custom (Team Dealer) offering. Following Green's acquisition of F&M in 2013, Nathan transitioned to running marketing for the entire family of companies. Nathan is a fast-learning self teacher with a thirst to master emerging technology. He led the development of the company's Web-to-Print technology, a Digital Asset Management system that serves up variable, data driven graphics on the web and seamlessly outputs print ready files formatted for any print method. He is currently leading the development of Ignition, a web software application that streamlines the fulfillment workflow of custom printed products.As a second generation professional in the decorated apparel industry, Nathan carries a broad and diverse understanding of the many facets of the business. He utilizes the marketing, sales and customer service practices that drive the the top line with a unique knowledge of the industry specific technology, manufacturing and operational factors that impact the bottom line.