Ritchie got his start 25 years ago working at a small sign shop weeding cut vinyl and building signs. When the shop got a contract for a large fleet, Ritchie became the lead applicator for the project. Soon after, he opened his own graphics installation company called RD Installations. Ritchie became a leading expert in wrap application and fleet graphics. In 2008, Ritchie sold RD Installations and began working for Arlon. Ritchie has traveled the world learning the best sign and graphics application techniques. At Arlon, he helps to build the WrapItRight.com platform and training programs. He is currently a Business Development Manager for Fleet & OEM. Ritchie lives in Canada with his two children.