Johnny Shell has served as Vice President of Technical Services for SGIA since 1998. In this role, he directs and coordinates the activities of the Technical Services department and works to educate the industry on the capabilities and viability of specialty printing. Shell also teaches numerous workshops annually, and his technical writings appear regularly in several top industry publications in the U.S. and abroad. In addition, Mr. Shell is a frequent speaker at industry events and trade show expositions both domestically and internationally. He has worked in the specialty imaging industry for the past 30 years, with experience ranging from optical media manufacturing to graphic and apparel printing. He has won numerous printing awards throughout his career, and is a member of the Academy of Screen & Digital Printing Technology, an international body of experts which honors qualified individuals through election to membership for their distinguished, long-term contributions to, and application and promotion of, screen and digital printing and associated imaging technologies for graphic, textile, industrial and electronic printing applications.