The main benefit of dynamic signage technology is its inherent ability to change. Static signage is often changed infrequently, but dynamic signage can be changed whenever change is needed.
The main benefit of digital signage technology is simple: It gains its value through its inherent ability to change. Where static signage is changed infrequently, dynamic signage can be changed whenever it is needed. This allows retailers and others using display technology to adjust messages as needed to reflect the needs and interests of the various business sectors and their respective viewing audiences.
The main benefit of dynamic signage technology is simple: It gains its value through its inherent ability to change. Where static signage – think traditional printing – is often changed infrequently, dynamic signage can be changed whenever change is needed.
Data for this report was compiled from 202 responses. The SGIA 2011 Digital Signage Survey was conducted from June 7 – July 5, 2011. Respondents were allowed multiple selections for some questions and could choose not to respond to some questions. Therefore, figures may not sum to 100 percent.
ROI — Return on investment. What does digital signage do? It can advertise or communicate, and also entertain. For example, if your signage is deployed in a grocery store for the purpose of advertising a specific brand of goods, one should focus on the check-out lanes. Has the signage increased that brands sales? If so, by how much? That increase can be used to calculate ROI. You can also compare stores that don’t have signage with like stores in the same markets that do, that’s a precise measurement.
Find more Digital Signage content
Select any filter and click on Apply to see results