X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, today announced a significant presence at the Color Conference 2018, hosted by Printing Industries of America, January 13 – 16, 2018 in San Diego. During the event, X-Rite thought leaders, including Adrian Fernandez, General Manager at Pantone, will share valuable insights on such topics as how to ensure specified colors can actually be achieved in production, the impact of the latest industry standards on printing outcomes, and going beyond color to managing appearance.
The Color Conference also marks the first time X-Rite’s award-winning Total Appearance Capture (TAC) ecosystem will be presented at a print and packaging event. The TAC ecosystem brings a new level of accuracy and efficiency to the capture, communication and presentation of physical materials in the virtual world. With TAC, product designers can incorporate physically correct, virtual materials into leading design and rendering tools to create photorealistic 3D images for product designs, packaging and marketing materials to accelerate the design, creation and merchandising process.
“X-Rite is pleased to once again be a Platinum sponsor of the Color Conference,” said Fernandez. “Over the past few years, the Printing Industries of America has done an excellent job of broadening the audience for this event, including an increased attendance by brands and designers. We are looking forward to sharing thoughts and information with attendees that will help streamline the color workflow, making color communication more predictable and reliable.”
X-Rite Speakers to Share Expertise X-Rite color experts will be conducting several sessions during the Color Conference, including:
- Beyond Color: Capturing Appearance Characteristics, Thomas Meeker, 3D Solution Architect, 10:00 - 11:00 a.m. on Sunday, January 14.
- How Color Specificity Brings About Efficiency, Adrian Fernandez, 1:10 - 2:10 p.m. on Sunday, January 14.
- Getting Color Right Before It Goes Wrong, Nick Bazarian, Portfolio Manager, Pantone Digital, 11:40 a.m. - 12:10 p.m. on Monday, January 15.
- What’s New in Standards and Why Should You Care?, Ray Cheydleur, Printing and Imaging Product Portfolio Manager, 10:00 - 11:00 a.m. on Monday
- Brunch with the Standards Gurus, Tuesday, 9:40 - 10:40 a.m.
X-Rite will also have the latest hardware and software on display in the conference exhibit hall, with color experts on hand to conduct demonstrations and answer attendee questions. Media Alert: To schedule a one-on-one meeting with an X-Rite expert, please contact Alicia Libucha at firstname.lastname@example.org.
About X-Rite Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With its wholly owned subsidiary Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite Pantone offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite Pantone products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries.
About Pantone Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 60 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at www.pantone.com.
Reviewed: Jan 03, 2018
Jan 03, 2018