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Specialty Graphic Imaging Association

How to Differentiate Yourself in an Increasingly Commoditized Market

Publication Date: 
Wednesday, March 1, 2017

It used to be all about quality, service and price. Not any more. Every business is being commoditized and reduced to the lowest price possible. Even smaller jobs are now being challenged by offshoring. This new seminar presented by industry expert and veteran Mark Coudray goes well beyond the obvious and traditional ways to differentiate yourself in a highly competitive market. You’ll learn concrete, actionable strategies and tactics that will immediately set you apart and increase your profit per client.

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