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SGIA

Specialty Graphic Imaging Association

How to Get Your Sales Calls Rollin’: Adopt a Bicycle-Built-for-Two Mentality

Wednesday, October 21, 2015

Archived SGIA Webinar: A study of the new economy buyer reveals several significant phenomena that smart specialty graphics sales organizations cannot afford to overlook prospects are taking longer to reach a buying decision; when a decision is made, the size of the order is smaller than a pre-Great Recession sale; and the customer only buys what they perceive they’ll need today—foregoing the extra bells and whistles.

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