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Specialty Graphic Imaging Association

What the CFO Should Know About Sales & Marketing

Wednesday, September 9, 2015

Archived SGIA Webinar: It’s been said that “sales guys” and “numbers guys” come from different planets, and from a pure personality perspective, that may be true. From a “we need to make this business profitable” perspective, though, Sales and Finance must be able to communicate, and Finance must provide the correct checks and balances to ensure profitability. In order for that to happen, the “numbers guys” have to understand the mechanics of sales and marketing, and that’s what this program is all about.

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