Archived SGIA Webinar: Many people cannot answer this question or struggle with it only to find that their best response is a “maybe” or “hush I guess” or the noncommittal “it depends.” Huh? If You Would Not Buy from You, why would anyone else buy from you? The answer is simple. They will not and would not. This speech is based on Ryan Sauers’ newest book and helps attendees think in a deeper way (EX: understanding your own and another’s worldview or WHY).