Business Planning

Whether focusing on pricing, sales, marketing your business, or managing your employees, SGIA provides you with tools and strategies to help your company thrive. Take advantage: Make SGIA your partner in success.

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Employee Travel Pay: When and How to Compensate Employees Correctly
Many employers have travel policies in place that govern employees representing their firm while on business travel. These policies govern employee conduct, expenses, reimbursement practices, etc. However, there is less clarity regarding how employees are paid when they travel for work.

Job Descriptions
Be as competitive as possible in today's marketplace! Check out SGIA's job descriptions to make sure you have the right people in the right places, with the right titles.

Making Big Decisions: Will Doing Nothing Destroy Your Business?
The ideal situation is to have two options, with concrete consequences resulting from either decision. Acquire enough quantitative and qualitative data to recognize your options and their consequences.
How “doing nothing” can impact every area of your business, from business strategy, to financials, to operations.

Creating Sales Culture
A company’s sales professionals are responsible for sales campaigns, customer purchases and keeping revenue flowing into company coffers. This is a tall order, one that is most effectively fulfilled with the help of a supporting sales culture.

Sales Management: Objectives & Subjectives
Even a little more training and management will improve sales performance, especially if focused on specific objectives or subjectives. On a scale of one to 10, how would you rate each of your salespeople?

Six Tips to Create an Effective Inbound Marketing Campaign
This article walks through the process of running a holistic marketing campaign and shows you ways to make each part of this campaign educational, helpful, timely, customized and consistent.

Cracking the Code on B2B Marketing
For any graphic communications company seeking new relationships with retailers & brands, keep this top of mind: The first two-thirds of the B2B buying cycle is where the relationship begins; it’s where credibility starts.