Brand Color Production — Standards, Management and Consistency

March 5, 2019

Who Should Attend

Company Owners, Graphic Designers, Management Teams, Pre-press Team, Production Managers, Workflow Team


Dan Marx

This presentation will look at "Brand Colors" and start out on how they have been produced on Wide Format and Inkjet solutions. This presentation will explore traditional tools and software and methodologies used, as well as new tools and concepts in how to produce your "Brand" owner's colors. This interactive session will include collaboration with active users in the audience to understand the many issues and processes they have to perform to create an "acceptable" outcome for their Brand Owners. We will touch on standards as well as new concepts to help end users get to optimum achievability, regardless of types of printing being used to complete the "Brand Campaign." This session will also address how you really know when you have the best possible match. We will dive into "Validation." Is it being used? What tools or solutions are available?


Peter PretzerPeter Pretzer, Manager, ColorPath Solutions Development, FUJIFILM North America, Corporation Graphic Systems Division
Peter Pretzer has been in the printing industry for 30 years. He has held technical, sales and management positions with Fujifilm, CGS, Enovation/PrimeSource, Schmidt Printing and the Post-Bulletin Companies, and performed color management consulting across the US and Southeast Asia. Pretzer's current role is ColorPath Solutions Development Manager for Fujifilm. ColorPath is an award-winning suite of cloud-based color management tools for conventional, digital and wide format printing.