Glossary

The PRINTING United Alliance Glossary serves as an excellent industry terminology resource. It is the language by which we all communicate. Without it, universal understanding would be impossible.

To keep our constituents well informed about changes to the increasingly complex industry terminology, PRINTING United Alliance has developed this glossary of terms. Definitions are for general reference only. Usage may vary between companies, individuals, or national and country customs. The information presented is as accurate as the authors and editors can ascertain and PRINTING United Alliance assumes no responsibility for the use of information presented herein.
  • Fading
    Partial or complete loss of color due to excessive sun exposure, humidity, or other environmental influences; a gradual "bleaching out" of the appearance of a color on a print.
  • Standard fading hour
    A specification for the exposure of a coating to ultraviolet light under standard conditions, refer to fadeometer.