Bigger. Better. Bolder.
Written July 12, 2019
Categories: Apparel Decoration, Commercial Printing, Digital Textile, Educators & Students, Feature - Graphics, Functional Printing, Graphics Production, Installation PDAA, Packaging & Labeling
PRINTING United offers opportunities for all print providers to grow their
businesses in more ways than ever before.
As the printing industry continues to evolve, print service providers (PSPs), no matter their core services, are looking for their next revenue stream and next avenue for growth and expansion. Convergence — where PSPs offer services and products beyond their traditional scope — is continuing to impact the industry, and PRINTING United (Dallas; October 23 - 25) will help all PSPs navigate the waters of this changing industry.
According to the recent SGIA Quarterly Industry Benchmarking Report on markets and products, companies in every print industry segment are already investigating services outside of their primary business. Printers who identified as serving at least two industry segments ranged from 31.9% (apparel decorators) to 63.3% (commercial printers). According to the data, additional segments may bring in more than one-quarter of revenue, on average, as seen with graphic and sign producers, for whom commercial printing contributed 26.9% of revenue.
“There’s a transformation taking place in the printing industry, a blurring of segment boundaries as PSPs seek out new products and technologies to better serve their customers,” said Mark Subers, President/CRO, Printing and Packaging, NAPCO Media. “Convergence is changing how PSPs and their suppliers do business, the technologies they choose, and the information they need to stay ahead of the competition.”
And PRINTING United is inviting the entire printing community to take part.
Bigger.PRINTING United brings the universe of printing under one roof, serving markets including apparel decorating, graphics production and installation, industrial and functional printing, commercial printing, packaging printing and in-plants. At the time of publication, more than 600 suppliers have committed to exhibit.
“PSPs who want to improve their businesses and better serve their customers need access to suppliers and manufacturers. PRINTING United provides this access across market segments. It’s critical that PSPs have the opportunity to build their connections,” said Ford Bowers, President & CEO, SGIA.
An expo that brings more suppliers under one roof also means less time out of the office for attendees. “They’ll reduce travel expenses, but achieve more with access to the equipment, education and networking that drives innovation,” said Subers.
Better.Based on the foundation of the SGIA Expo, PRINTING United is strengthened and extended by NAPCO Media’s brands — Printing Impressions, In-plant Impressions, Packaging Impressions, and Wide-Format Impressions.
Education wi ll be key to the PRINTING United experience, with 96 conference sessions, three pre-show intensive workshops, special educational breakfast and lunch events, and dozens of show-floor amphitheater presentations.
“The education at PRINTING United is designed to give attendees the resources to explore new markets and opportunities — whether inside or outside their traditional segments,” said Dan Marx, Director of Content Development, SGIA.
“We’ve structured the programming so there will be something relevant to anyone in attendance at any given time.”
The trade show and its educational programming are built on the foundation of its predecessor— but bigger, better and bolder than ever before. “We’ve ramped up the relevant, innovative education past attendees know to expect, and extended that to the commercial, package, and in-plant printing communities as well,” added Marx.
New to PRINTING United will be an exclusive VIP breakfast on Wednesday, October 23. NAPCO Media and SGIA analysts will be presenting key industry trends and new original research from 7:00 AM – 8:00 AM. NAPCO’s Vice President of Research, Nathan Safran, Principal Analyst Lisa Cross, and SGIA’s Chief Economist Andy Paparozzi will highlight critical industry trends, including the adoption of digital printing equipment, and trends in finishing, staffing and operations. Stay tuned for more information on how to be a part of this invite-only event.
For the in-plant community, Inplant Impressions’ Editor-in-Chief Bob Neubauer will be presenting three special sessions as well: two luncheons (October 23 and October 24), and a breakfast session on October 24. Final program details and registration information will be available through In-plant Impressions as the show nears. Registration will be required for entry.
Additionally, in prominent locations on the show floor, PRINTING United’s three amphitheaters will feature research and exhibitor-led presentations addressing all print industry communities. Details on the education in these amphitheaters will be available closer to show dates.
Conference sessions are accessible with a PRINTING United Expo + Education Pass, which is free for SGIA members, and available for non-members for $99 through September 10. The intensive workshops, as well as the special breakfast and lunch events, require separate registration fees.
Bolder.The PRINTING United show floor is more than a comprehensive view of the latest printing technologies. The more than 720,000-square-foot show floor will feature global product debuts, as well as new products seen for the first time in the United States. Be sure to keep an eye on the pre-show news to get a glimpse of some of the game changing innovations that will be on display at PRINTING United.
The show floor is also home to The Experience Zone (Booth 10530), a 4,000-square-foot exhibit with more than 100 printed applications that demonstrate how printing shapes consumers’ lives. Attendees will have the opportunity to walk through The Experience Zone and get inspired by the range and creativity of the print applications on display. A special magazine will also be on hand to help guide attendees and provide details on how each application was printed.
“Our industry touches everything around us,” Subers said. “The Experience Zone will put a face on it, with displays from in-home, out-of-home and retail environments. We want the PSPs visiting The Experience Zone to leave inspired to try new product lines and markets.”
Sponsors of The Experience Zone are excited to take place in this special exhibit, eager to help provide attendees with a special “experience” at the show. “It’s all about the experience,” said Gregory Pas, Director of Product Marketing, FUJIFILM North America Corporation, Graphic Systems Division. “You want attendees to walk away with positive and energetic thoughts, as this will help drive them to come back and share via word-of-
mouth driving additional attendance.”
Lou Stricklin, Director, Marketing Communications, OKI Data Americas, said, “We want to have a part in what inspires creativity in others, and this new Experience Zone will creatively illustrate the impact of visual communications.”
Top Value Fabrics feels The Experience Zone will provide show attendees and brands a showcase of the tremendous amount of applications with total customization achievable through printing — especially digital print. “For this reason, we are proud to be a sponsor and will highlight our new, 100% waterproof Deko-Tex SUN, custom printed and utilized as an outdoor patio umbrella, fitting in nicely with The Experience Zone theme and initiative to illustrate what is possible through digital printing with our full line of digital print media,” said Michael E. Compton, Print Media Product Marketing Manager, Top Value Fabrics.
In the Pulp & Stock Sports Bar and Grill section of The Experience Zone, Ultraflex will have its graphic flooring and wallcovering media front and center, allowing visitors the ability to experience the versatility, durability and print quality of its media as well as visualize creative uses of its products. “It was a unique opportunity we couldn’t pass up,” said Matt Loede, Vice President of Sales and Marketing, Ultraflex Systems Inc. “We are delighted to showcase ‘real life’ applications through our sponsorship of the PRINTING United Experience Zone.”
Work Hard. Play Hard.The motto “Work Hard. Play Hard.” certainly comes into play at PRINTING United. With the expansive show floor and multitudes of educational sessions, attendees have their work cut out for them if they want to see everything in three days. But as hard as they might be working during the day, the evening hours offer unique opportunities to relax and enjoy this year’s host city, Dallas.
Of special note is the PRINTING United Opening Night Party at the iconic Gilley’s Dallas. After the show closes on October 23, attendees can head over to Gilley’s Dallas (badge required for entry) and enjoy food, drink and networking as they experience a Dallas staple.
“The launch of PRINTING United is something to celebrate,” Bowers said. I encompasses and serves today’s printing industry better than any event in the printing and packaging space has before. If you’re part of the industry, you need to be there from the start.”
To learn more and register to be part of this inaugural event, visit PRINTINGUnited.com today.
With 20 years of experience in the visual communication markets, Gustavson has in-depth knowledge of the issues, challenges and technologies of the industry. During her career, she has steered and implemented major brand updates for several industry publications, launched new publications into niche markets, coordinated successful multi-year award programs, managed a high-profile industry show daily featuring a complete multi-channel approach, and successfully launched the first multi-channel SGIA Expo Daily in 2017.