Six Steps for Social Media Complaints

Apparel Edition
Summer 2019

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Caught in a maelstrom of customer questions and real-time uncertainty, the Indianapolis Motor Speedway (IMS) could have used a social media playbook. Back in 2015, torrential rains washed out the first day of driver qualifying for the Indianapolis 500, the largest and most famous automobile race in the United States. When the cancellation was announced …

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