As the saying goes, “You have to spend money to make money.” However, that snappy phrase neglects to mention that the “spending” must be highly methodical, and the “making” must offer a satisfactory return on investment (ROI). When it comes to calculating the total cost of ownership (TCO) for inkjet equipment, a “one-size-fits-all” approach may prove unsatisfactory, and may result in one’s business doing more of the spending and less of the making.