Untangling the Economics of Wide-Format

The wide-format market is changing. It’s becoming faster, more versatile and easier to produce.

For businesses, this means more competition, but it also means more opportunities. The wide-format toolbox is growing, which means creativity can take printers a long way. Some of the industry’s leading creatives are flocking to wide-format, looking to capitalize on the growing market. Like any business venture, there are considerations to account for, and for those who are new to wide-format — or to a segment within wide-format — there are mistakes that can easily be made. Fortunately, they …

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