Best practices for color consistency amid tightening brand tolerances.
As brand companies strive for ideas that provide faster-to-market strategies for packaging, and more customization to reach an ever-changing demographic, the demand to utilize different printing devices is a requirement. But it is critical to know that any new print technology is capable of matching existing print technologies to ensure packaging on the shelves matches, no matter what print technology manufactured it.
If packages from the same brand do not match one another, the consumer naturally …