The industrial printing sector is rapidly expanding, but there is still a lot to learn about technologies and services that can improve business processes. The segment serves a broad range of products — from the automotive industry to printing on glass — and if we look at it from a high altitude, we can begin to better understand its potential.

Industrial printing is not just screen printing, nor is it just digital printing. It is a segment that is technologically broad-based, analog and digital, and uses whatever finishing technology is needed to complete the job. It is diverse, and that is what makes this segment unique (and important).

Emerging digital printing technologies are beginning to establish a foothold. Developments in inkjet technology are bringing long-discussed possibilities into the real of today. These emerging technologies are offering competitive alternatives, which can result in shorter run lengths and increase competitive opportunities.  For industrial printing companies, attention to ongoing changes in technology, and understanding the implication of these changes, is paramount.

Industrial printers must try to see the industry as a whole, and must open themselves up to innovations in technology and processes as we begin to learn about the greater opportunity that can come from this segment.